Overview
Sassy Pad is a women-led brand founded by Muferihat Kedir to address a critical gap in Ethiopia’s menstrual health space. The company offers 100% cotton sanitary pads that are safe, comfortable, and reliable, free from plastics and harsh chemicals. Beyond providing quality menstrual care, Sassy Pad is working toward a larger vision: establishing local manufacturing in Ethiopia. By setting up production within the country, the company aims to make pads more affordable and accessible, while also creating jobs and contributing to women’s empowerment.
Problem
Despite having a high-quality product, Sassy Pad struggled with awareness and visibility in a market dominated by cheap, low-quality alternatives.
Many women had little to no awareness of healthier menstrual care options.
The absence of strong branding and a professional digital presence limited the company’s credibility.
Without visibility, it was difficult to attract the right investors and partners needed to bring the manufacturing vision to life.
The challenge wasn’t just about competing in the market — it was about building recognition and trust strong enough to support the company’s growth into local manufacturing.
Solution
We worked with Sassy Pad to build a strong digital foundation that would amplify their mission and establish their credibility.
Designed and launched a professional website that clearly communicated the brand’s mission, products, and impact.
Produced high-quality product photography that presented the sanitary pads in a modern and trustworthy way.
Crafted a compelling brand story centered on health, dignity, and empowerment, resonating with customers and potential investors.
By elevating Sassy Pad’s visibility, we helped the company position itself as a credible, mission-driven brand ready to expand, not just selling imported products, but paving the way to establish local manufacturing and create long-term impact in Ethiopia’s menstrual health landscape.
